The past few years have been rocky for Ian Connor. Between his ongoing feud with former mentor A$AP Rocky and public skepticism stemming from his past allegations, the odds haven’t exactly been in his favor. Yet despite the turbulence, Connor hasn’t abandoned the traits that made the underground fall in love with him in the first place — his raw creativity, sharp eye for style, and uncompromising vision. Leaning into those strengths, he has once again made noise in the streetwear ecosystem with his latest release: the Sicko hiking sneaker. The shoe has quickly become an industry favorite, earning co-signs from creatives across the culture. Even Kanye West was spotted wearing a pair during a dinner outing with Bianca in Japan.
For the design, Connor tapped into the very roots of his rise as an influencer. He was one of the earliest champions of the Raf Simons Ozweego, a silhouette now cemented in street fashion history. Blending that legacy with contemporary flair, the Sicko hiking sneaker feels like a full-circle moment. Connor even shared on social media that the design nods back to one of his most viral style moments — wearing Skechers to prove that his taste wasn’t confined to luxury labels.
In the era of cancel culture, one thing remains true: actions carry consequences. Yet another truth is emerging — if someone makes amends and continues to produce compelling work, the public often gravitates back. This year, both Ian Connor and Gunna have experienced that complex return to cultural relevance. Connor’s new sneaker has dominated It-fashion circles from New York to Atlanta to Los Angeles, solidifying his continued influence in hype-driven metros.
The launch of the Sicko hiking shoe has been an immediate success. Dropping in four colorways — Lightning Yellow, Siberia Red, Storm Grey, and Nitrous Blue — the silhouette is already being hailed as an early contender for one of 2025’s best releases. The sneaker is sold exclusively through Connor’s website, sicko.jp, though authorized retailers like High Stakes Atlanta are also carrying limited pairs in-store and online. With the retail price set at $250 and demand climbing fast, resell prices are expected to skyrocket.
Connor has always been known for his pseudo-cult status and cultural impact, but the Sicko brand is now reaching new audiences —including professional athletes with no personal ties to Connor. Minnesota Timberwolves rookie Rob Dillingham has been spotted multiple times in full Sicko fits, from the denim to the hoodies — clear proof that the brand is gaining traction inside locker rooms and beyond.
Financially, Connor remains as transparent as ever. Whether posting cash-stacked photos across his apartment or sharing updates on social media, he doesn’t shy away from showcasing the numbers. “This money shit feel so good, $300,000 alone this month,” he tweeted recently, reflecting on November’s sales. Not bad for a solo creative with no major backing from European fashion houses — especially in a landscape where peers like Pharrell Williams are headlining global luxury campaigns with cultural hits like the Adistar Jellyfish.
This Money Shit Feel So Good, $300,000 Alone This Month.
— Ian Connor (@souljaian) November 21, 2025
Love him or hate him, one thing is undeniable: Ian Connor’s taste still resonates. His ability to capture the youth’s attention — and translate that into product — remains one of his strongest superpowers. And with the Sicko hiking sneaker blowing up, it’s clear that his influence isn’t going anywhere.
@fendi.liyahh Ian Connor Sickö Shoes 🏃🏾♀️ @ComplexCon #fypシ #sickö #ianconnor #hikingshoes #complexcon ♬ ØUTRØ - Tezzus