Before Gen-Z attacked fashion culture by opting for big pants and more comfort-leaning outfits, there was one person who built a lane by becoming Instagram’s quintessential big-fit guy. His name is Bloody Osiris. Bloody Osiris, the fashion trailblazer from Harlem, has been making waves in the industry. His avant-garde style has caught the attention of A-list celebrities like Travis Scott, and he’s strutted down runways for renowned fashion houses. In 2016, Osiris stole the spotlight at Kanye West’s YEEZY Season 3 launch— a viral moment that catapulted his name to stardom. Osiris made a name for himself by effortlessly blending style and substance.
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Beyond the runway
But it’s not just about the runway. Osiris is a bona-fide Instagram influencer, captivating followers with his daring fashion choices. One of his viral outfits include rocking Rick Owens’ oversized, bleached jean-overall? Across the internet fans were puzzled — Is it a tent? Is it jeans? Who cares—it’s iconic. Beyond the fashion frenzy, Osiris uses social media to empower the next generation. He encourages kids to embrace confidence and strive for greatness. Osiris sneaker collection is beyond what anyone can imagine. Air Jordans have been part of Osiris’ DNA since childhood. So, when he starred in the Jordan Proto-Max 720 campaign in 2019, it felt like destiny.
Building a personal brand
Over the years, Bloody Osiris has worked with artists like Kanye West, Travis Scott, Billie Eillish, Playboi Carti, and A$AP Rocky, among others. Today, Osiris a brand called Murder FM where he’s striving to push the boundaries that put him on the map as he continues to bring some of the most experimental fits to the internet. Keep an eye on this rising star—Bloody Osiris is rewriting the fashion rulebook, one bold step at a time.