It is important to meet prospective clients where they are at, and that’s social media. For the sake of staying top of mind when prospects are ready to make a purchase decision, we help brands continuously familiarize their products and services with audiences through effective social media updates, especially in an era dominated by TikTok, Instagram and Chat GPT. Being efficient in this space requires an understanding of consumer behavior and leveraging popular culture to influence decisions, which is an approach that we adopt.