After a three-year absence, Lil Baby kicked off 2025 with a bang by releasing his highly anticipated fourth studio album, WHAM (Who Hard As Me), on January 3rd. This album marks a return to his roots, focusing on themes of his lifestyle and experiences, and it has already created a buzz in the hip-hop community. On this record, Lil Baby challenges himself by experimenting with new sounds and lyrics that display vulnerability. The album starts with a statement piece, “Listen Up,” in which the Atlanta native commands listeners’ attention by addressing the adjustment he has been making lately:
I move with a purpose, give ‘em the right influence, that’s how I’m the big dog. No more spendin' more than I'm savin', lettin' this shit pile (Pile up). Locked in the studio all night, but she gon' wait for me. They get a lil' money, spend it all, and then they ask for some (How?)
Lil Baby deliberately tries to separate himself from his peers by referencing his newfound purpose and priorities, which he also addressed during a candid interview with fellow rapper Lil Yachty. At the age of 30, Lil Baby now sees life through a different lens, which has him thinking about his financial decisions and how he wants to shape the upbringing of his sons. Lil Baby explains at length the dark phases he experiences by recommitting to his craft, which is a tough adjustment as managing his public image feels like a job instead of simply living his life.
Lil Baby speaks on why he can’t rap the way he used to pic.twitter.com/KbNJYFp2sb
— Daily Loud (@DailyLoud) January 4, 2025
WHAM features a star-studded lineup of guest artists, adding a dynamic range to the album. Among the notable collaborations are Young Thug and Future, who join forces with Lil Baby on the track “Dum, Dumb, and Dumber.” Their chemistry brings an energetic vibe to the song, making it a standout on the album. Fans are excited for Lil Baby’s return, but even more excited for Young Thug as his guest feature is the artist’s first commercial release since agreeing to a plea deal in his ongoing trial with the state of Georgia amid the Racketeer Influenced and Corrupt Organizations Act (RICO) charges.
GloRilla makes a powerful appearance on “Redbone,” adding her unique flair and complementing Lil Baby’s style. The track “By Myself” features Rod Wave and Rylo Rodriguez, creating a soulful and introspective piece that resonates with listeners. Travis Scott lends his signature sound to “Stuff,” a track that is sure to be a fan favorite with its catchy beats and memorable lyrics. Meanwhile, 21 Savage delivers a hard-hitting verse on “Outfit,” showcasing his lyrical prowess and adding depth to the album. The 9th song on the album, “So Sorry,” is the most vulnerable Lil Baby has been on record in light of his love affairs. The rapper details at length his relationship troubles with a particular romantic interest. During the three-minute record, the rapper shares how this particular woman is stepping out on their relationship, but leading him to believe she is not entertaining anyone else:
I got so many questions, know you got the answers I just don't know how I should ask Like, what you was doin' when I called and you didn't answer? I seen the new Hermès on your arm, where you get that from? Like, why are you always half-naked up on your platforms? You told me he tried, but you ain't go, you think I'm that dumb?
Lil Baby’s ability to bring together such a diverse group of artists while maintaining his unique sound is a testament to his talent and influence in the music industry. WHAM not only highlights his growth as an artist but also sets the stage for what promises to be an exciting year in hip-hop. Have you listened to WHAM? Which collaboration do you enjoy the most?